Julius Duncan's Blog

Brands for a social age

Twitter – a force for good

There has been plenty of commentary today about Greater Manchester Police’s decision to tweet every call to its 999 call centre. Some of it has focused on the variety and diversity of calls on the @GMP24_1 account, some on the fact that it is a pre-emptive strike ahead of next week’s governmental Spending Review, and others on the spoof accounts set up.

But, for me, it’s shown the potential for social media in its best light. Let’s consider what it’s achieved. Firstly, huge amounts of mainstream media press coverage, secondly, a better understanding of what the police service is faced with everyday, thirdly, an insight into the rich tapestry of life in the UK, and finally, a heightened profile for the Greater Manchester police service. For my money that is a pretty impressive set of ‘metrics’ to measure the success of this simple idea against.

Perhaps more exciting is to think about the potential for this on a national scale. All UK residents would be able to see into the world of their local police force, it would build respect and understanding for the job the force does. By aggregating this data you would be able to draw out incredibly powerful insights on crime hot-spots, social trends, and police force service levels. At its best it could contribute to lower crime rates through public engagement and interaction.

When it comes to Twitter’s potential to do good, we’ve only scratched the surface.

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