What makes a brand social?
What makes a brand social seems to be one of the hot topics as we enter 2012. Brand Republic are hosting a major conference on social brands in February, and a lot of ‘Year Ahead’ predictions have focused on brands now delivering a truly engaging social experience as they emerge from the ‘test and learn’ years. It’s great to see the market moving in this direction as it’s something we’ve always talked about at Headstream, and examined in great depth in our Social Brands 100 report in March 2011.
For those who prefer an interactive explanation, here is a video of a short presentation I did late last year on ‘What makes a brand social?’.