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Four themes for 2012

We’ve been kicking lots of ideas around in the Headstream office in the run-up to Christmas, thinking about what we might see in the social/digital world in 2012. There were lots of great opinions, and 2012 seems set to be just as exciting as 2011! Personally, I’ve gone for these four ‘Big Themes’ for 2012.

Four themes for 2012

The ‘GooTwitFace’ phenomenon
Google, Twitter and Facebook will continue their products and features ‘arms race’,  becoming increasingly like one another in their battle to win brand budgets. The beneficiaries will be all of us, and brands in particular, who will be able to use enhanced pages, apps and analytics.

Understanding data
Handling, and understanding, the huge amount of data created by social media will continue to be a big challenge for brands and organisations. However, the tools to help us do this will improve dramatically. We’ll look back on early versions of ‘Influencer tools’ and wonder at their limitations.

Integration of social into CRM
Organisations will increase the resource and time invested in properly integrating social customer service into their overall customer experience. This will be particularly notable in the financial services industry.

Location based marketing increases
Ever increasing penetration of smart-phones and tablets will see increased spend on location based marketing, particularly in the retail sector. Offering customers an enhanced experience in-store by adding a ‘digital layer’, retailers will be more proactively involved in the online research process that is happening in-store already.

Would love to know what you think, and let’s see how these look in December 2012!

Finally, have a very Happy Christmas, and peaceful New Year.

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